A Partnership Designed to Deliver
“The secret of change is to focus all your energy, not on fighting the old, but building the new.” – Socrates
Source UKGB is the exclusive authorised reseller for Zeta Global’s programmatic platform in the UK, and its leading reseller across Europe. We act as Zeta Global’s footprint in the UK and Europe, maintaining its presence in these markets through a new partnership forged out of the spirit of evolution and change for good.
Our partnership brings clients the best of both worlds – the ability to deal directly with a UK-owned and operated independent business, powered by local market experts, backed up by the full scale of the Zeta Global offering.
Whether you’re looking to amplify your brand with video or drive new customer acquisitions with display ads, Source UKGB’s partnership with Zeta Global empowers you to have full control over your programmatic campaigns by leveraging its unique AI modelling to optimise for you – allowing you time to review, build and share your unique customer insights via the platform’s reporting dashboards.
Source UKGB offers a three-month trial with no minimum spend commitment, so you can test and see how well the Zeta Global platform delivers against others. For self-serve, we also provide full training and ongoing dedicated platform support, to help clients maximise returns.
Whether running managed, self-serve or a hybrid model we pride ourselves on giving first
class customer service and will be with you every step of the way.
Your Source UKGB team
With a resolute belief in the AI powered DSP programmatic technology and an unfaltering commitment to our valued customers, we must adapt and innovate to meet the demands of our new world. At Source UK GB, we believe that our evolved business will do just that.
Co-Founder: Commercial Lead
Michael is a proven programmatic data-driven specialist across a range of verticals, with a consultative, customer-first approach. He has a passion for finding solutions to solve client challenges and delivering top-class results, service and growth opportunities.
With over 25 years’ commercial experience, he has been fully immersed in the RTB, adtech, programmatic and SaaS space since 2014. He held key positions at US-run international businesses, from Rocket Fuel, to Sizmek, then Zeta Global, dealing with leading UK and international clients and both network and independent agencies.
Michael cut his teeth on media sales, with senior roles at well-known names such as John Brown Media, Trinity Mirror and Mail Newspapers.
Tackling customer challenges
Increased new depositing customer rate by over 4.2 times for a UK online casino by pairing pre-roll video and direct response performance.
Delivered over 8x the volume of conversions for a premium German car manufacturer across four leading self-serve DSPs. By also delivering 7x the performance of the nearest rival DSP in terms of CPA, plus the lowest bot fraud levels, Zeta Global’s platform came out on top.
Generated 101% conversion rate lift in assisted conversions for an international iGaming client. Using Zeta Global’s technology across search, social and affiliates, Source UKGB drove incremental first-touch conversions.
Helped prove that exposed users were 58% more likely to make a purchase via an incremental A/B test for a DTC brand that had not used programmatic display before.
Got a challenge you’d like some help cracking? Come and chat to us and we can brainstorm some solutions together.
What our clients have to say
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